The CPG industry is going through a significant transformation as consumer behavior and preferences are changing by the day. Prevalent use of smartphones, internet connectivity, personalized apps and platforms are all affecting consumers’ habits, which is still an ongoing process and an unfolding story.
Ronwell’s CPG practice provides organizations with the necessary nudge to adopt new technologies and build predictive supply chain capabilities. In the aftermath of the pandemic, our consulting services and solutions aim to make companies more agile, flexible, and resilient to massive disruptions.
Our IT solutions will enable our clients to track key customer insights and optimize their supply chains. As consumer behavior moves along with rapidly developing technologies, our CPG consulting solutions aim to assist you with digitally transforming your business and building your strategy on the right selection of digital assets. Our industry consultants work with clients to adopt innovative CPG solutions to meet new consumer demands by:
- Reimagining supply chains.
- Establishing consistent and efficient ways to stock your inventory.
- Speeding up cycle times.
- Creating successful ESG standards and mitigating carbon footprints.
Time to focus on the consumer
Brands are coming to the realization that they have to meet their consumers virtually. Instead of seeing them as visitors to their physical stores, organizations are seeing customers through the lens of their virtual personas on their digital platforms. More innovation, a better brand definition, and sustainability are playing key roles in managing this transformation strategically:
- Understanding consumer needs and values
- Use automation and testing to deploy software that delivers powerful customer journeys
- Transform into a data-led insights company
- Leverage AI and machine learning to generate customer insights and predict supply chain squeezes.
- Use cloud to get rid of infrastructure related costs of on-site databases.
Sustainability Will Be a Game Changer
Climate change is a pressing issue that concerns all industries. CPG has its fair share of carbon footprints, and the future of the industry requires the inevitable adoption of more stringent ESG policies. Ronwell cares deeply about sustainability and has a separate sustainability practice that often works jointly with our industry-specific as well as technology-specific consulting teams. We believe that saving the planet and technology go hand in hand, so we do our best to blend these two forces in the pot.